MODERN CULTURAL TRENDS AND NATIONAL VALUES: THE IMPACT OF GLOBALIZATION ON CULTURAL IDENTITY
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https://doi.org/10.55956/BPGL4481Keywords:
қазіргі мәдени тенденциялар, ұлттық құндылықтар, жаһандану, мәдени бірегейлік, ұлттық идентичтілік, мәдени глобализация, ұлттық мәдениет, мәдени саясат, мәдени өзгерістер, әлеуметтік интеграция.Abstract
The article discusses current cultural trends and their impact on national values in the context of globalization. Changes in cultural identity under the influence of global processes, as well as the possibilities of preserving and adapting national traditions in the context of globalization, are studied. For analysis, methods of comparative analysis, historical and contextual approaches are used. The main results are to identify the positive and negative impact of globalization on cultural diversity and national values. It is considered how to preserve and strengthen cultural identity in the context of the integration of global and national elements. The scientific value of the work lies in the justification of mechanisms for preserving national identity in the context of globalization, and the practical value lies in the proposals for the development of cultural policy and social integration in the context of globalization.
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